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Tampa Magazine advertising
The key to successful advertising is to determine the best medium or combination of media to accomplish your sales and marketing objectives. This profile covers Magazines alone or as part of a Magazines / Radio media mix.
Magazine Quick Facts
The ad placement achieving the highest rate of recall by magazine readers is the back cover, while gatefold ads are the most effective ad size. Four-color presentations make the strongest impression on readers, followed by black and white ads.
Advantages of
Magazine
Advertising
Targetability: With a range of titles that appeal to a wide variety of demographics, lifestyles and interests, advertisers can focus on those consumers that fit their needs.
Strong Visuals: Magazine ads can be highly creative and aesthetically appealing through the effective use of photography, graphics, color and copy.
Advertorial: An in-depth advertising message can be created to appear more like editorial copy than an advertisement, although most magazines require such advertorials to be identified as advertising rather than editorial content.
Disadvantages of
Magazine
Advertising
Advertorial: An in-depth advertising message can be created to appear more like editorial copy than an advertisement, although most magazines require such advertorials to be identified as advertising rather than editorial content.
Inflexible: Because of lead time, advertising must be prepared long before publication dates, prohibiting advertisers from responding instantly to changing market conditions.
