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Tampa Outdoor Billboard advertising
The key to successful advertising is to determine the best medium or combination of media to accomplish your sales and marketing objectives. This profile covers Outdoor Billboard alone or as part of an Outdoor Billboard / Radio media mix.
Outdoor Billboard Quick Facts
Outdoor advertising, sometimes referred to as out-of-home advertising, is made up of more than 100 different formats. The outdoor industry includes over 2,100 operators throughout the nation, ranging from multinational media corporations to small, family-owned businesses.
Advantages of
Outdoor Billboard
Advertising
Attention Grabbing: The combination of size, color and illumination attracts attention.
Strategic Placement: Billboards can be placed in high-traffic areas or other strategic locations, while transit signs can be affixed to the backs and sides of buses, in bus stops, and in rail stations.
Disadvantages of
Outdoor Billboard
Advertising
Brevity: The very nature of outdoor advertising demands that the commercial message be brief and relatively simple. Therefore, it is difficult to communicate product details, competitive advantages, and specific consumer benefits. Billboard companies generally recommend no more than seven words on a billboard, or people speeding by will not have time to read the message.
Ugly Image: Because of growing environmental concerns, many communities have eliminated, reduced, or limited the volume and placement of outdoor advertising.
Inflexible: Once a message is up, it generally stays up through the duration of the contract, even if the advertiser's needs have changed. In addition, printing a new message is expensive, possibly taking weeks to produce and days or weeks to have it displayed.
