1. Radio sells with immediacy
Research proves that radio regularly reaches consumers within two hours of their largest purchase of the day. Can there be a better time to reach customers than on their car radio while they are driving to do today's shopping? Radio sells with immediacy, closest to the point of purchase.
2. Radio sells everywhere
Radio is the only true mobile media. In the car, at work, and at play, radio is there...the companion and the advertising force your customers take with them wherever they go. Radio is truly mobile.
3. Radio sells with intimacy
In your personal life, when you have something very important to communicate to someone, which would you prefer...to show them a picture?, or to write to them?, or to talk with the intimacy and emotion of the human voice? Radio sells with intimacy.
4. Radio stars in the theater of the mind
Want a 100-piece symphony orchestra in your ad? An elephant? A chorus? A laughing child? A love song? With word pictures and emotion-evoking sounds, radio's theater of the mind stimulates the most evocative feelings and powerful images the mind can comprehend. Radio delivers with its theater of the mind effect on listeners.
5. Radio minimizes advertising clutter
Television spends up to 1/3 of its air time with advertising. Today's newspapers average about 2/3 advertising versus 1/3 editorial content. Today's radio, at about 10 minutes per hour of advertising, devotes less than 1/5 of its time to ads. Compared to television and daily newspapers, radio offers a less cluttered advertising environment. Radio showcases your commercial messages with less clutter.
6. Radio is a very cost-effective medium
Over the past decade radio advertising costs grew little and much more slowly than competing media. Newspaper rates continue to escalate, even as circulation has declined. Television ad rates are up, even as viewing becomes more fragmented across hundreds of video viewing choices. Radio is consistently the 1st choice for cost effectiveness.
7. Radio is a both a reach and frequency medium
Newspapers and television sell themselves as reach mediums. But advertising effectiveness studies tell us that consumers need to be exposed to an advertising message at least three (3) + times for the information to begin to penetrate a prospects' consciousness. Many local businesses cannot afford the necessary three (3) + frequency which effective advertising demands...except on radio. Radio is an affordable medium, delivering frequency and targeted reach.
8. Radio's targeted advertising sells
Radio offers a variety of formats, which allow you to pinpoint your advertising on the just the station or stations which best match your customers' profile. Targeting prospective customers is more difficult and expensive on broad mass media mediums like daily newspapers and television newscasts. Radio's ability to target your best customers saves you money.
9. With Radio your advertising message is always on the front page
With radio advertising when you ad is on the air you are front and center in the listener's perception. You're never buried on page 42 and you're never surrounded by distracting ads from your head-to-head competitors. With radio you're always showcased on the front page.
10. Radio is an active medium in an active society
Passive forms of advertising simply list merchandise or tell you where the product is available. By contrast, Radio is an active medium capable of stirring emotion, creating demand, and actively selling your product or service. Today's competitive marketplace demands an active, intrusive and evocative approach to telling your story...that's radio. Radio is an active way to advertise in an active society.
